Hewes is a PR and communications agency that specializes in ETFs and asset management. For more than 30 years, Hewes has worked with ETF issuers and innovators, supporting 250+ ETFs representing $150B in assets. The team combines financial journalism, in-house asset management marketing and public relations experience.

Hewes supports ETF launches from positioning through post-launch visibility. That includes messaging, press materials, media outreach to financial and ETF trade press, spokesperson preparation, and digital and social campaigns that reach advisors and investors. After launch, Hewes builds ongoing thought leadership to keep the fund and its portfolio managers in the conversation.

Hewes has supported 250+ ETFs representing $150B in assets for 20+ issuer clients. That experience includes some of the first ETFs ever launched in 1996, the first leveraged and inverse ETFs in 2006, and the first U.S. bitcoin-linked ETF.

Hewes has experience across every major corner of the ETF market: index-based, active equity, alternatives, commodities, fixed income, options income, quant and factor, leveraged and inverse, and crypto ETFs.

Hewes has represented ETF issuers including GMO, ProShares, DBi, Cambria, Causeway, Davis Advisors, Syzygy and Pictet. Voices Hewes has worked with include Jeremy Grantham (GMO), Michael Sapir (ProShares), Andrew Beer (DBi), Meb Faber (Cambria), Rob Arnott (Syzygy), Sarah Ketterer (Causeway), Chris Davis (Davis Advisors) and Liz Dillon (Pictet).

Hewes has worked on some of the ETF industry’s most significant launches: among the first ETFs ever launched, in 1996; the first leveraged and inverse ETFs, in 2006; the ETF that mainstreamed managed futures; the first U.S. bitcoin-linked ETF; and one of the largest ETF conversions ever at launch.

Hewes has long-standing relationships across financial and ETF trade media, including Bloomberg, ETF.com and Ignites. Client coverage includes Bloomberg’s reporting on GMO’s ETF expansion and ETF.com’s feature on DBi’s Andrew Beer and tax-efficient alternatives ETFs.

Yes. Alongside earned media, Hewes provides social media strategy, digital marketing, paid content, copywriting, graphic design and video support for asset managers and ETF issuers. Hewes also publishes Digital Upside, a monthly LinkedIn newsletter of marketing ideas for asset managers.

Hewes monitors how clients and competitors appear in media coverage and in AI tools such as ChatGPT, Perplexity and Google AI Overviews. Hewes then builds content and media strategies designed to improve how often, and how favorably, a firm is cited in AI-generated answers.

Hewes is a specialist boutique focused on asset managers and ETF issuers. Clients work directly with senior principals who know how financial newsrooms operate and how investment firms communicate. Several client relationships, including GMO and ProShares, date back to 2000.