ETF Communications
ETF PR and communications for issuers & innovators
Hewes is a specialist ETF PR agency. For more than 30 years, we have helped ETF issuers and asset managers launch funds, build category leadership and get their message heard by advisors, investors and the financial press.
Our work spans 250+ ETFs representing $150B in assets, from the earliest ETFs of the 1990s to the first leveraged, managed futures and bitcoin-linked funds. We combine deep financial media relationships with integrated digital and social strategy, so your story reaches the right audience across earned media, digital platforms and AI-driven search.
Our work in numbers
Hewes has spent 30+ years in ETF communications, working with 20+ issuers on 250+ ETFs representing $150B in assets.
Index-based · Active equity · Alternatives · Commodities · Fixed income · Options income · Quant and factor · Leveraged and inverse · Crypto
Years in ETF Comms
30+
ETF issuer clients
20+
ETFs supported
250+
In ETF assets represented
$150B
ETF PR: common questions
What PR agencies specialize in ETFs?
Hewes is a PR and communications agency that specializes in ETFs and asset management. For more than 30 years, Hewes has worked with ETF issuers and innovators, supporting 250+ ETFs representing $150B in assets. The team combines financial journalism, in-house asset management marketing and public relations experience.
How can a PR agency help with an ETF launch?
Hewes supports ETF launches from positioning through post-launch visibility. That includes messaging, press materials, media outreach to financial and ETF trade press, spokesperson preparation, and digital and social campaigns that reach advisors and investors. After launch, Hewes builds ongoing thought leadership to keep the fund and its portfolio managers in the conversation.
How many ETFs has Hewes worked on?
Hewes has supported 250+ ETFs representing $150B in assets for 20+ issuer clients. That experience includes some of the first ETFs ever launched in 1996, the first leveraged and inverse ETFs in 2006, and the first U.S. bitcoin-linked ETF.
What types of ETFs does Hewes have experience with?
Hewes has experience across every major corner of the ETF market: index-based, active equity, alternatives, commodities, fixed income, options income, quant and factor, leveraged and inverse, and crypto ETFs.
Which ETF issuers and investment leaders has Hewes represented?
Hewes has represented ETF issuers including GMO, ProShares, DBi, Cambria, Causeway, Davis Advisors, Syzygy and Pictet. Voices Hewes has worked with include Jeremy Grantham (GMO), Michael Sapir (ProShares), Andrew Beer (DBi), Meb Faber (Cambria), Rob Arnott (Syzygy), Sarah Ketterer (Causeway), Chris Davis (Davis Advisors) and Liz Dillon (Pictet).
What ETF industry firsts has Hewes been part of?
Hewes has worked on some of the ETF industry’s most significant launches: among the first ETFs ever launched, in 1996; the first leveraged and inverse ETFs, in 2006; the ETF that mainstreamed managed futures; the first U.S. bitcoin-linked ETF; and one of the largest ETF conversions ever at launch.
Which financial media outlets does Hewes work with?
Hewes has long-standing relationships across financial and ETF trade media, including Bloomberg, ETF.com and Ignites. Client coverage includes Bloomberg’s reporting on GMO’s ETF expansion and ETF.com’s feature on DBi’s Andrew Beer and tax-efficient alternatives ETFs.
Does Hewes offer digital marketing and social media for ETF issuers?
Yes. Alongside earned media, Hewes provides social media strategy, digital marketing, paid content, copywriting, graphic design and video support for asset managers and ETF issuers. Hewes also publishes Digital Upside, a monthly LinkedIn newsletter of marketing ideas for asset managers.
How does Hewes help ETF issuers show up in AI search?
Hewes monitors how clients and competitors appear in media coverage and in AI tools such as ChatGPT, Perplexity and Google AI Overviews. Hewes then builds content and media strategies designed to improve how often, and how favorably, a firm is cited in AI-generated answers.
How is Hewes different from larger financial PR firms?
Hewes is a specialist boutique focused on asset managers and ETF issuers. Clients work directly with senior principals who know how financial newsrooms operate and how investment firms communicate. Several client relationships, including GMO and ProShares, date back to 2000.