Julia Stoll is Senior Vice President, Strategy & Growth at Hewes, where she helps investment firms align their communications with their business goals.

Julia works across client teams to bring together earned media, thought leadership, social and digital strategy, paid activation consulting, and industry relationships into integrated programs that extend clients’ visibility, reach, and positioning. Having worked on both the client and agency sides, she understands how asset management firms operate from the inside, including how product, distribution, compliance, and investment teams make decisions. She also draws on a network that spans issuers, platforms, media, and industry groups.

Before joining Hewes in 2026, Julia was Vice President, Public Product Marketing, at TCW, where she led marketing strategy for the firm’s global suite of public-market products, including ETFs, mutual funds, UCITS, and separately managed accounts. Previously, she was Vice President, Marketing at Goldman Sachs, where she advised asset managers launching ETFs through the Goldman Sachs ETF Accelerator platform on positioning, branding, and go-to-market strategy. Earlier in her career, she worked at Craft & Capital, supporting investment management clients across media relations, communications strategy, and business development, and served as Director of Client Relations at ETF Trends (now VettaFi).

Julia holds a B.S. in Advertising from Boston University and serves on Women in ETFs’ Southern California Chapter Leadership Committee.

On connecting communications to growth:

Inside many investment firms, PR, marketing, and distribution each run their own plays, on their own calendars, often with their own messages. A fund launch might get a press release, a paid campaign, and a wholesaler deck that barely reference one another. The effort is real, but it’s spread thin, and no single story breaks through with advisors or allocators.

The strongest programs start with a commercial goal, whether that’s gathering assets in a new ETF or establishing a firm in a new channel, and work backward from it. Earned media builds credibility, thought leadership gives it depth, social and paid extend its reach, and industry relationships put it in front of the right people. When every channel tells the same story at the same time, visibility becomes recognition, and recognition becomes growth.