Tyler Bradford is Managing Partner at Hewes, where he helps lead the firm’s client relationships, strategic initiatives, and business development.

Tyler works closely with asset managers, ETF providers, and financial services firms to develop integrated communications strategies spanning media relations, content development, social media, and digital distribution. His work focuses on helping investment firms translate complex ideas into clear narratives that resonate with journalists, advisors, and institutional investors.

Before joining Hewes in 2008, Tyler worked at Intermarket Communications and Makovsky & Co., where he specialized in public relations for financial services firms including investment banks, asset managers, exchanges, and financial data providers.

Tyler holds a B.A. in Communications from Boston College.

On content and web strategy:

Not too long ago asset management firms carefully guarded their research and proprietary content. But as social media and the importance of the internet continue to grow, what makes for effective asset management PR has changed.  Now, creating and distributing content and working to harness digital distribution channels is a critical part of media, marketing and thought leadership strategy.

Having great content and getting it out to your target audiences is a good start, but content has to be tailored to specific audiences, so it is easily digestible and its value readily apparent. Great PR means syncing your content, media and web strategies so they work together, driving website traffic, engaging media and investors, and elevating your firm from both a thought leadership and a visibility perspective.