The Platforms Your Competitors Aren’t Using (Yet)
Still Betting It All on LinkedIn?
You’re not wrong—LinkedIn should still be your home base. It’s where asset managers and advisors consistently see the strongest engagement on business and investing content.
In fact, asset managers posted over 4,000 times on the platform in Q4 2024 alone, with a surge of 1,578 posts in October. Engagement stayed strong and steady, ranging between 41.93% and 54.11%, making it the most reliable platform for business and investing content. (Fundamental Group)
But if LinkedIn is your only platform play, you might be missing other channels where investors spend their time.
That’s why this edition is all about going beyond LinkedIn—without abandoning it.
Where Else Should You Be?
🎥 YouTube
Video is no longer optional. Engagement on YouTube reached 83.42% by the end of 2024, signaling the rising importance of video in reaching investors. (Fundamental Group)
• In the financial services sector, a report from Brightcove indicates that nearly 75% of consumers prefer to learn about products and services through video, significantly outpacing the 11% who favor text-based information.
• Leveraging video content can lead to as much as an 80% increase in conversion rates (Wisernotify).
Think quick takes, explainers, and market commentary—especially from your portfolio managers and analysts.
Reddit’s finance communities are booming—and trusted. It’s a growing hub for market insight and investor sentiment, especially among Gen Z. 46% of U.S. Reddit users are aged 18–29, making it a hotspot for connecting with younger investors through authentic, long-form discussion. (Sprout Social)
• As of early 2025, r/investing boasts approximately 2.9 million members.
• 42% of Reddit users prioritize the ability to ask questions within trusted communities as one of the top three aspects of their product research. (Reddit for Business)
🎙️ Interactive Formats
Quizzes, webinars, podcasts, polls. Static content isn’t cutting it anymore—users want to engage.
• As reported by the Content Marketing Institute, 75% of content marketers have integrated interactive elements into their strategies to enhance audience education.
• Studies indicate that interactive content generates 52.6% more engagement than static content, underscoring its effectiveness in creating memorable user experiences. (Vista Social)
💡 Try This
Before next quarter:
• Audit your digital presence. Are you visible off LinkedIn?
• Pick one new platform to test—YouTube, Reddit, or an interactive series.
Map your spokespeople to content.
Who’s your PM with opinions? Who’s best on video?
Quick Bid
“Asset managers love to talk about long-term investing—so why treat marketing like a short-term trade?”
Consistency builds trust. Trust builds AUM.
Just for Fun
Need help figuring out your next digital move? We’re here. 📩 cindy@hewescomm.com
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