Despite their humble origins, annual and quarterly letters remain one
Tony Denninger / Principal
On reputation over the long term:
“At the heart of things, even though we have all this technology and different channels and means of communicating, we still believe it comes down to being a people business. When anyone makes a decision to put their hard-earned life savings in the hands of somebody else, they’re making some judgment about the people involved. And for the reporters that we work with and the influencers such as Morningstar and so on, the people are the key part. So really what we do is long term relationship management on behalf of our clients, maintaining an institutional memory for the interactions and personalities involved, ensuring that needs are met and commitments honored, maintaining stability and continuity. That’s how you build and maintain a reputation over the long term.”
Tony Denninger joined Hewes Communications in 1994 after a two-year term in the Budapest office of Burson-Marsteller, a communications subsidiary of Young & Rubicam. There he worked primarily for multinational companies attempting to establish a presence in Eastern Europe for the first time.
In his nearly 20 years at Hewes, Mr. Denninger has worked with all of Hewes’ clients with a special focus on applying his extensive knowledge of the financial media landscape. Mr. Denninger focuses on developing tailored strategic media campaigns, using his extensive knowledge of financial media to develop opportunities that engage with the retail, advisor and institutional channels. He also oversees Hewes’ media monitoring processes and traffic flow. His expertise is in business and financial media relations and information systems management.
Mr. Denninger graduated cum laude with a B.A. from Harvard University, where his studies were focused on writing, computer science and economics.
Howard Monaghan / Principal
On the advantage of a singular focus:
“Our exclusive focus on representing quality money managers takes a lot of the guesswork away for the media. They know they can come to us when looking for the best of the buy-side. We've represented money managers of all stripes for 20 years, and we've worked for some of our clients for well over 10 years. Our track record of representing such an outstanding group of money managers -- even if they occasionally compete with each other – means all types of media know that Hewes is the firm to go to when looking for outstanding portfolio managers of all kinds.
We love when journalists tell us that we have great clients. It means they know where to find the investors whose opinions are worth listening to.”
Howard Monaghan joined Hewes Communications in 1997 following eight years with Société Générale Asset Management (then the advisor to the First Eagle SoGen Funds), where he served as assistant vice president and director of communications. In this role, he led the organization’s media relations efforts, working primarily with SoGen president and chief investment officer Jean-Marie Eveillard, and supervised all shareholder communications, including communications with the brokerage community and financial advisors.
Mr. Monaghan has extensive experience in utilizing a strong national media relations program to build a broad shareholder base and raise assets under management. His expertise also extends to client service for institutional separate accounts, marketing to the broker/dealer audience, and regulatory issues affecting communications in the asset management industry.
Mr. Monaghan earned his B.A. in English and creative writing from Ohio University.
Tyler Bradford / Vice President
On content and web strategy:
“Not too long ago asset management firms carefully guarded their research and proprietary content. But as social media and the importance of the internet continue to grow, what makes for effective asset management PR has changed. Now, creating and distributing content and working to harness digital distribution channels is a critical part of media, marketing and thought leadership strategy.
Having great content and getting it out to your target audiences is a good start, but content has to be tailored to specific audiences, so it is easily digestible and its value readily apparent. Great PR means syncing your content, media and web strategies so they work together, driving website traffic, engaging media and investors, and elevating your firm from both a thought leadership and a visibility perspective.”
Tyler Bradford joined Hewes Communications in 2008 following six years at Intermarket Communications and Makovsky & Co. in New York City, where he focused on financial services public relations. In these roles, he worked with a broad array of financial services companies, including investment banks, asset management firms, trading platforms, financial indexes and exchanges. Mr. Bradford’s expertise is in financial media relations, social media, and other evolving distribution channels utilized by asset management firms to reach financial advisors, institutional investors and retail audiences.
Mr. Bradford earned his B.A. in Communications from Boston College.
Steve Schaefer / Vice President
As senior editor at Forbes, Mr. Schaefer oversaw projects including the Forbes list of America’s Top Wealth Managers, Global Game Changers, The Global 2000 list of the World’s Largest Public Companies. His magazine profiles included the May 2016 cover story on Blackstone Group co-founder and CEO Stephen Schwarzman.
Mr. Schaefer graduated from the S.I. Newhouse School of Public Communications at Syracuse University with a bachelor of arts degree in Magazine Journalism.