At Hewes we believe that using communications to educate target audiences is just as important as generating industry visibility for your firm, spokespeople and products.
With the rise of passive and the continued fee pressure from existing active products, the landscape is only getting more competitive. Investment firms that stand the best chance of creating a brand that attracts “sticky money” are clear with their stakeholders regarding what they should expect with regard to risk, performance and volatility. Equally as important to their success, these firms are in turn clear about they need from their investors in terms of discipline and commitment.
When investors understand the way you invest and understand what is expected of them to achieve their best outcome, the result can be a long, mutually beneficial relationship. We believe an active and thoughtful focus on communication is a crucial component to partnering with your investors in a way that gives you both the best chance for long-term success.